I Love New York

Ever since these "Be Stupid" Diesel poster ads have gone up in the subway path tunnels I have been so confused. Looks like it took a fellow non-consumer of Diesel products to clear up my confusion.
The photo of a Diesel price tag is a new addition to the poster. Well done, whoever you are. Well done! Paying $330 for a pair of pants is, indeed, a STUPID thing to do.